Two of the biggest independent school representative organisations have paired up to create free webinars on effective inclusive recruitment for those working in admissions.
The Admissions, Marketing and Communications in Independent Schools (AMCIS) and Girls’ Schools Association (GSA) have created the online events to help marketing, events and registrars working in the admissions process.
AMCIS represents over 500 independent schools across the UK and GSA represents independent girls’ schools in the UK and internationally.
Claire Harvey from the Schools Inclusion Alliance (SIA) will host the events taking place on 15 and 22 March, and 26 April 2022. SIA is an organisation that provides information about diversity and inclusion to independent schools.
Tory Gillingham CEO at AMCIS, said: “Schools want everyone to feel welcome but it’s sadly all too easy to leave prospective pupils and their families feeling quite the opposite if you make assumptions, fail to reach certain audiences, or don’t stop to consider their needs. We know that schools have made great strides in this area, but there’s nothing like talking to the experts to really sharpen your thinking.”
We know that schools have made great strides in this area, but there’s nothing like talking to the experts to really sharpen your thinking – Tory Gillingham, AMCIS
The three 60-minute webinars will be split into three major themes: marketing, events, and forms and processes. The online events will include useful tips, real-life stories, helpful materials and advice from leading experts in the industry.
The first webinar will give attendees the opportunity to learn how to execute an inclusive pupil recruitment campaign, the second webinar will provide participants with tips on open days, tours and interview days, and the final event will teach attendees how to design inclusive admissions processes.
CEO of GSA Donna Stevens said: “This inspiring webinar series is expertly hosted and gives school marketers the insight, advice and practical tools they need to create an inclusive admissions process. Our aim is to always invite every pupil in to enjoy a transformative education”
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