Value and choice from John Cheatle

As a family-run firm, school uniform supplier John Cheatle is proud of its great service, friendly staff and attention to detail

Independent school parents demand high standards, and school uniforms and sports kits are one of the most visible aspects of school life. They are often the first image of your school that a parent, potential parent or other stakeholder receives and as such should reflect the highest standards. Well-tailored uniforms that stay the course, in the latest fabrics but also incorporating your school’s inherent traditions, are therefore not simply desirable, but essential.

While other schoolwear suppliers may try to claim leadership in this sector, it is John Cheatle who is the true leader for independent schools (three times larger than the nearest competitor), supplying 1200 schools across the UK and providing a complete schoolwear and sportswear service, from fully designed and updated uniforms through to complete stock management and the supply of experienced staff for school shops.

The John Cheatle service is ‘complete’ because it offers online, mail-order, High Street retail outlet, on-site school shop services and selling shows – or any combination of these to suit the individual needs of your school. And, because John Cheatle is so big, it has significant buying power, so it obtains the best discounts that are passed on to your parents. Stock shortages are also much less likely.

An on-site school shop run by John Cheatle quickly becomes an integral part of the school; aside from supplying uniforms and sports kits, these shops can stock other useful items, such as stationery. The shop can also be a blessing for the increasing numbers of parents who live far away or out of the UK, as pupils can try items on within the safety and security of the school, and parents can pay securely by phone.

As a family-run firm, John Cheatle is proud of its great service, friendly staff, attention to detail, terrific value and the most comprehensive choice available today.

Contact them today – speak to Justin Cheatle on 0116 299 0925 for a friendly chat, or email Also see their website at

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